Cold Pitch to Land Work, Not to Land in the Trash

Want to improve your cold pitching skills? AWS offers a hand-holding, step-by-step course just for writers!

Enroll in the Freelance Writer's Email Cold Pitching Guide

Learn how to write amazingly effective cold pitches. A self-guided course + action-oriented workbook. No fluff. No tangents. No pointless exercises.

  • Content-rich eBook lessons

  • Specific, action-oriented concepts

  • 20 customizable pitch templates

  • 144+ subject lines to try

One of the biggest obstacles new writers face is not knowing how to write a cold pitch in order to land work.

They enter a vicious cycle of not knowing how to pitch, not getting work and giving up on their dream of becoming a writer before they even give it a chance.

Whether you've sent zero or 1000+ cold email pitches,
these thoughts probably go through your head...

“Cold pitching makes me nervous.”

Should “newbie” nerves or lack of know-how get in the way of a lifelong career you love? With the right training, you can demystify "how to cold pitch." All you need is some knowledge, insight and instruction to boost your effectiveness and confidence.

“It involves so much unpaid work.”

You have to get work somehow. Besides, would you rather call prospects on the phone, sit through long, stressful job interviews and/or drag yourself to in-person networking events? No way! Email cold pitching behind a screen sounds (a little) better.

“I'm not sure cold pitching will work for me."

Don't knock it until you try it (correctly). Besides, haven't you heard - time and time again - how writers swear by cold pitching? You may resist that fact, but writers definitely can land work by directly reaching out to potential clients. It's a tired-an-true method!

Stop Wasting Time and Energy
Trying to Figure Out How to Cold Pitch...

This all-inclusive resource can help you craft professional, succinct and effective pitches.

Know Who to Contact

Don’t know who to pitch or how to find a person’s email when it isn’t listed? Learn multiple paths to find the best email to discuss the work you want.

Know What Makes a Great Pitch

Don’t know what makes a cold pitch stand out? Learn savvy marketing strategies that every writer should know – all while sounding completely authentic to yourself.

Know What to Write

Don’t know how to write a cold pitch? Learn effective strategies that will boost your chances of getting a positive response from your prospect.

Know What Subject Lines to Try

Don’t know what to write in the subject line? Learn about 9 different classes of subject lines that you can use to keep your pitches fresh and get noticed.

Know How to Follow Up

Don’t know when you should follow up? Learn how to find the perfect balance between staying relevant and helpful without coming off as too persistent or desperate for work.

Know How to Keep Track of It All

Don’t know how to stay organized? Learn how to manage and track critical information about each and every cold pitch so you stay sane and avoid mistakes as much as possible.

A Self-Guided Course + Action-Oriented Workbook

Perfect for writers who thrive learning at their own pace. Those who are willing to put in great work to reap even greater benefits.

With an effective cold pitch, can you imagine what amazing clients you can work with and what career-changing opportunities are at your fingertips?

What's Included in the Course + Workbook?

On every page of every lesson, you’ll get action-packed strategies designed for cold pitching wins! You will learn how to find the right contacts, organize your systems, crystallize what projects you want and expertly convey why you are the best writer for the job.

The work you do in the workbook is the actual work of writing your pitches. No wasting time on hypothetical exercises. When you complete the workbook, you will also be completing your first several pitches – which you can send upon finishing the course.

20

Customizable Pitch Templates

30

Pitching Topics Explained

144+

Subject Lines to Try

Lesson 1: Your Pitching Prepwork, Done Fast

The amount of work you have to do upfront – before you get the job, if you get the job – can seem extreme. Learn how to find relevant information for each pitch quickly and efficiently so you don’t waste time.

Lesson 2: 20 Copy-and-Paste Pitching Templates

Wish someone would tell you exactly what to write? All you have to do is modify them to fit your prospect and project idea, and send it. But don’t worry, you’ll also learn how to craft your own successful pitches too!

Lesson 3: 144+ Subject Lines to Try for Yourself

Use these for your pitches and/or conjure up some of your own! Choose from 144+ subject line examples that can work for nearly any writing cold pitch. You’ll also learn why they work so you can use these savvy tactics in any email.

Lesson 4: Proactive (Non-Annoying) Follow-Up Scheduling

Learn how to follow up with people, without looking desperate or annoying. Uncover the mechanics of what to say in a follow-up email, when to send it and why it’s totally okay if your prospect doesn’t hire right away.

Lesson 5: Pitch Tracking Organizer (to Avoid Mistakes)

The more pitches you send, the better! Learn how to keep everything organized so you know which interested prospects to hone in on. This organizer helps minimize mistakes and mixups when communicating with people.

Lesson 6: Revision Strategies to Boost Response Rates

Learn how to improve your tactics over time. This can help you identify what is working (and not) so every new pitch is significantly better. Eventually, the goal is to send out just a few pitches and be flooded with work!

Enroll in the AWS Cold Pitching Guide!

  • Pitching Prepwork Module (Valued at $99)

  • Cold Pitching Template Module (Valued at $136)

  • 20 Cold Pitching Templates (Valued at $700)

  • Subject Line Module (Valued at $123)

  • 144+ Subject Lines (Valued at $97)

  • Follow-Up Schedule Module (Valued at $56)

  • Pitch Tracking Module (Valued at $37)

  • Pitch Tracking Organizer (Valued at $37)

  • Evaluation Strategies Module (Valued at $49)

  • Action-Oriented Workbook (Valued at $97)

Total Value: $1,431

Current Price: $197

The AWS Money Back Guarantee

We strive to create life-changing, career-propelling products that help you achieve your ambitious dreams.

Ambitious Writer Society is confident in our products. We stand by the content of our courses and strive to create trainings that help writers excel in the real world. If you are not 100% satisfied with the course content, feel free to submit a refund request. Learn more about our refund policy for details.

Hesitant? Let's Address Some Things...

You're worried because you don't have income yet...

Cold pitching is a great and proven way to build your foundation of experience, opportunities and projects. Just like with stressful job interviews, you have to put in time and effort to land the possibility of work.

You're super turned-off by the work...

Listen, most - if not all - writers dislike cold pitching, but it is a viable way to actively find work on your own terms. Waiting around for jobs won't get you very far. Cold pitching puts you (somewhat) in control of future work.

You want a preview...

Have you enrolled in the free cold pitching mistakes mini course?
Click here for access
to see what AWS courses are like. You may also enjoy the "14-Day Client Finder" (a free email training) that will help you find lots of potential clients within 14 days.

You wish this course was free...

You'll have to spend days, weeks and months searching for all the information that is included in this course - if you find everything. This course walks you through exactly what you need to know to find your contacts, craft the pitch and send it with confidence.

You want to get your money's worth...

When you send out effective pitches, you put your best foot forward. To a prospect, you're professional and highly qualified, which can help you demand the pay you deserve. Landing work like that is priceless (and well-paid).

You're scared of failing before you even begin...

Every writer, professional and business owner has their moments, day or weeks of doubt. But luckily, new writers can cold pitch with minimal risk. It's just you spending some time on your computer pitching for work. It's not a big deal!

Amanda Kostro Miller

Course Instructor

Founder of Ambitious Writer Society

I thought I wouldn’t make money as a writer, so I went to college and became a healthcare professional. Much more stable, right? Wrong.

At the time (2016), I lived in a rural area and couldn’t find a job, so I had to find work online. I had no clue what to do, so I signed up with Upwork. I soon found myself scrambling to write for demanding, inconsiderate clients – all for a whopping $0.05 per word.

It wasn’t until 2020 when I even dared to look for clients off Upwork. And again, I had no clue how to do it. From finding contacts to crafting the pitch, the whole thing scared me.

Eventually, I began learning, practicing and sending pitches, compiling all my scattered training and experience. This course is literally the comprehensive email cold pitching training that I desperately needed. And hopefully, it gives you confidence to send that amazing cold pitch.

Think about it...

It's the know-how you need to craft effective pitches that can kickstart the career you’ve been dreaming about.

Knowledge is power, and you'll get a ton of it in this course. Plus, 20 copy-and-tweak cold pitch templates and 144+ subject lines makes it all a little easier...

Will this be your year to finally achieve your dreams? Enroll in the Email Cold Pitching Course for $197!